AIA Hong Kong has announced a partnership with Tottenham Hotspur to support youth development initiatives in Hong Kong. This collaboration aims to raise funds through a special auction of match-worn jerseys, with proceeds directed towards educational and personal development programs for young people.
Key Takeaways
- AIA Hong Kong partners with Tottenham Hotspur to enhance youth development.
- Special match-worn jerseys signed by Spurs players are being auctioned.
- Proceeds will support the AIA Foundation’s initiatives in Hong Kong.
- The partnership emphasizes health, wellness, and community engagement.
Partnership Overview
Since 2013, AIA Group has been the Global Principal Partner of Tottenham Hotspur, working together to promote health and wellness through community football training programs. This partnership has inspired communities across Asia to engage in sports and adopt healthier lifestyles.
The recent initiative involves the auction of special-edition jerseys worn by Spurs players during a match against Manchester United on February 17, 2025. These jerseys, featuring the AIA Foundation logo, are available for global bidding until March 2, 2025. All proceeds from this auction will be directed to the AIA Foundation, which focuses on supporting educational and personal development programs for youth in Hong Kong.
Auction Details
- Auction Duration: Until March 2, 2025, 11:59 PM GMT.
- Where to Bid: Fans can participate in the auction by visiting the designated auction website.
- Purpose: Funds raised will help young people in Hong Kong achieve their dreams and lead healthier lives.
Impact on Youth Development
The AIA Foundation, established in 1995, is dedicated to promoting social and economic development through various charitable activities. Its focus on nurturing children and young people aims to foster healthier and more productive talent resources in Hong Kong. This includes initiatives like the AIA Scholarships, which pledge USD 100 million to support 100 undergraduates annually in attending local universities.
Quotes from Leadership
Donna-Maria Cullen, Executive Director of Tottenham Hotspur, expressed pride in the partnership, stating, “We are proud to continue our work alongside AIA to provide a unique platform to raise awareness for worthy causes from across the Asia-Pacific region.”
Melissa Wong, Chief Customer and Marketing Officer of AIA Hong Kong and Macau, added, “We are honored that AIA Foundation in Hong Kong has been selected as the featured charity this season. This charity initiative makes our partnership with Spurs even more impactful, extending beyond football and health and wellness to also support youth development.”
Conclusion
The collaboration between AIA Hong Kong and Tottenham Hotspur not only highlights the importance of sports in promoting health and wellness but also underscores a commitment to empowering the next generation. Through initiatives like the jersey auction, both organizations are making a significant impact on the lives of young people in Hong Kong, helping them to lead healthier, longer, and better lives.
